Ron Johnson during a panel discussion at the CNBC Evolve New York party on June 19, 2019.

Astrid Stawiarz | CNBC

Appreciate Technological innovation, a retail startup founded by previous Apple and J.C. Penney exec Ron Johnson, filed for Chapter 11 bankruptcy protection on Thursday, mere months right after it manufactured its stock marketplace debut.

The company’s liquidity has dwindled whilst its enterprise has endured from staffing shortages. Love, which operates cellular retail shops, went community in October via a merger with a particular intent acquisition organization, or SPAC.

Delight in mentioned in a submitting that it programs to provide its belongings in the United States to the technologies mend business Asurion.

Asurion has agreed to present $55 million of financing so that Appreciate can go on to run as it reorganizes in bankruptcy protection from creditors, the submitting claimed. Enjoy expects Asurion’s bid will be sufficient to pay all of its secured and unsecured creditors.

Delight in and Asurion didn’t right away reply to requests for remark.

Johnson, who is also CEO of Take pleasure in, started the enterprise in 2014. He is greatest recognized for assisting to build Apple’s retail business and for striving to transform close to the J.C. Penney office retail outlet chain, albeit unsuccessfully. He was there from 2011 to 2013, a time period in which his strategy alienated the retailer’s main prospects.

Past calendar year, amid a frenzy of SPAC promotions, Take pleasure in went public by way of a merger with the blank look at organization Marquee Raine Acquisition Corp. At the time, the transaction valued the blended company at an organization worth of roughly $1.2 billion.

But far more not too long ago, Enjoy was damage partly as SPAC traders begun to take back their dollars and the business enterprise was left with considerably less income, court filings exhibit.

Appreciate lists only $523,000 in cash on hand. The organization reported it has already begun laying off about 400 U.K.-dependent staff members, or approximately 18% of its complete workforce.

Appreciate counted enterprise cash companies which include Kleiner Perkins and Andreessen Horowitz as original backers. The business started out to assess strategic choices this past spring, in accordance to the filing.

Its shares, which trade underneath 20 cents apiece, are down extra than 96% this 12 months, which includes Thursday’s losses.


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